Grind & Seal - Creating Polished Concrete Masterpieces

Brand update, Marketing Deliverables

Grind & Seal - Bayswater, Victoria https://www.grindandseal.com.au/

Grind & Seal had recently changed ownership when they came to us with questions around their brand identity and current web design.

Their brand mark needed re-inventing to reflect a modern and minimal style that appeals to the majority of their target market.
We came about this by removing the gradient from the ‘S’ in the logo and moved to a lighter grey that would contrast better on darker backgrounds. We also changed this up with the reverse logo option which is used as a watermark on their site photography and across other marketing material.

As the business had been recently handed over the Grind & Seal also needed new stationery items and brand elements that could be used across web, social media & marketing.

When re-design the existing website we needed to create something that would be easy for people to navigate, whilst being aesthetically pleasing with their professional photography of completed floors and also retain their Google ranking. The old website had a black background, looked very dated and was extremely hard to navigate with a complicated trail of page links.

Finally, we consulted with the team on how to present their photography and content on social media and Google my Business which has been receiving great feedback from their customers.