Transforming a Brand for Polished Concrete Excellence

Client: Grind & Seal

Location: Bayswater, Victoria

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The Challenge

When Grind & Seal came under new ownership, they sought to reimagine their brand identity and improve their digital presence. The existing brand elements and website design felt outdated, making it difficult to resonate with their modern, design-conscious audience.
Our task was clear: update the brand to reflect a sleek, professional identity while ensuring its marketing assets and online presence aligned with its reputation for creating polished concrete masterpieces.

The Solution: A Reinvention

1. Evolving the Logo:
We reimagined their brand mark to embody simplicity and sophistication. By removing the false silver gradient from the ‘S’ in the logo and opting for a light grey, we achieved a clean, modern aesthetic that contrasted beautifully on dark backgrounds. A reverse logo option was introduced as a watermark for photography and marketing materials, creating a versatile and cohesive brand identity.

2. Revitalising Brand Collateral:
To support the transition, we developed new stationery collateral and versatile brand elements tailored for use across digital platforms, social media, and marketing campaigns.

3. Designing an Intuitive Website:
The previous website was outdated, difficult to navigate, and visually unappealing, featuring a black background and a labyrinth of links. We designed a user-friendly, visually striking website that showcased their professional photography and polished concrete work. This redesign also ensured seamless navigation and preserved their Google rankings, maintaining their visibility in search results.

4. Optimising Digital Presence:
Our team guided Grind & Seal on effectively utilising social media and Google My Business to present their photography and content. Their updated presence has drawn positive feedback, reinforcing their reputation and attracting new customers.

Results

Grind & Seal’s refreshed brand and enhanced online presence now reflect the quality and professionalism of their work. The cohesive brand identity, combined with an intuitive website and optimised digital strategy, positions them as leaders in the polished concrete industry. Feedback from both the client and their customers has been overwhelmingly positive, highlighting the success of this transformative project.

Ready to transform your brand? Let’s have a chat.