Laura Morel Wellness

Identity Design & Brand Guidelines

Laura Morel Wellness (LMW) - Southbank, Victoria https://www.instagram.com/lauramorelwellness/

We have worked with LMW over the last 12 months to strategically bring her brand to life. From the identity phase through to extended brand elements for use on their main business platform of web and social media, to helping Laura the business navigate the ins & outs of starting a business from scratch. 

The LMW Brand is all about mind and body transformations and stand by their tagline “Eat, Educate, Empower”.

The LMW whole mind and body approach to a healthy lifestyle is what makes them different. They aim to “empower you with knowledge based on scientific information to help you make informed lifestyle changes for long term happiness and positivity”.

For the brand to grow we needed to create an in-depth document for their brand guidelines so that other services that LMW require along the way also se the brands values, messaging and styling.

Brand guidelines are essential for any business that is growing and creating extra marketing materials or simply using social media.